Repost from the company blog.
You are in business for some specific reason or another and have motives all your own. You may sell cars or build houses, or provide professional services such as we do. Whatever you’re doing, there’s this common belief that your business must compete in a pre-defined space and that others in this same space have to be beaten. You’re supposed to out-smart, out-sell, out-position or otherwise destroy others who share the same market.

I beg to differ and will use my own company as an example. We provide professional level web design, development and search engine optimization services, and what do you know? There are thousands of other companies claiming to do just the same. Are they my competition? I say “no”. This company has no competition.

  • This company is directed by a singular purpose: service. We serve; we don’t sell.
  • This company focuses on market creation, not market share.
  • This company never takes no for an answer.
  • This company’s greatest investment, is in the minds of it’s people.
  • This company sets, and achieves daily goals for success.
  • This company adapts to be relevant to both client needs and technological advances.
  • This company operates from a psychology of excellence.

Does this sound like a company that has competitors? These are my statements and thoughts of how I perceive this company. This perception does not allow room for comparison.

Do you think that if you thought of your company this way as well, whether you sell cars or build pools, that in your mind a comparison could ever be made between your company and another? Of course not. I suggest you stop worrying about your “competition” as they only exist in your own mind. There are always going to be people doing the same work as you, even doing it better in some aspect, but only you decide if you fear, envy, or compete against them. Don’t try to be like them; create your own vision and be the one and only company like it.

This company does not have competition and neither does yours. The perceived notion of competition is that you are just like them, and in fact worse, because they are doing it better than you. Are they better than you? Who says: them or you?

1 thought on “Why your competition isn’t [Repost]”

  1. I could not agree more. I fully expect to be more enthusiastic about my clients projects than they are. If I don’t do everything to make them feel good about trusting me, I don’t deserve the job. The only thing keep me from owning my industry is myself.

    thanks for the post.

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