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Slides for Weapons Grade Panel (bankrupt startup, sxsw08)

sxswpanel slides

2008: In it to Win it

Welcome to the new year. I have some plans for this year that I am very excited about, allow me to share:

We are making the transition from client services to internal projects at obu web. Building a killer client services company was fun and all, but it had its downside. Chasing client dollars and managing the various dispositions of employees are a near constant drain on enthusiasm. In 08 we will complete this transition to focus only on our internal projects.. those being:

BestPartyEver.com is ready to blow up in 2008. We have invested a good chunk of time, dollars, and energy into this party planning and party ideas resource. It has taken a while to put all the pieces in place, but the response has been great. Traffic and registrations are up week after week, and we still have some great stuff to add to the site still. We are in talks to secure a small angel round to propel bpe forward.  We are also just as committed to building the site and user base organically like we have been.  Takes a bit longer, but we don’t have to give up and control.

MoroPartners.com is a new internet consulting firm that I am working with. Moro Partners is an internet consulting firm that helps businesses successfully navigate the website design, development, and internet marketing process. We are also lending our expertise to established and startup web client services companies to assist them in biz development, strategy and sales. I am learned a lot in the past 5 years and feel Moro is a good avenue for me to share that knowledge to the benefit of fellow industry professionals, as well as companies purchasing web design and internet marketing services.

We will also be making some changes to Flare9 our website builder product, to refine the offering and position it for a possible acquisition.

I will be blogging quite a bit more often on the various blogs I maintain this year as I focus more on the consulting services of Moro.

If you are not in it to Win it, why are you even playing?

The Sleeper

What is a sleeper? I think it is most commonly associated with cars. At least that is how I know of it. Imagine pulling up at a red light in your fancy sports car next to an unassuming car that looks like it took one too many trips to the local school PTA meetings, and when the light turns; the car leaves you in a cloud of blue smoke and screeching tires.

The same concept can be applied to a new web startup.. one that slowly does its thing under the radar.

Our startup BestPartyEver.com is sort of like that. We are bootstrapped up to this point and have leveraged our other talents to slowly build our presence. We are opening a seed round to procure that first little bit of outside capital that can help us move things along a bit faster, and in doing so I really started to look at the strategy of some of our neighbors in the space are using to launch their own product/service.

Here is the most fascinating takeaway. If you look at their media “buzz”: all the nifty mentions on the important tech blogs, the articles in the webzines, even the mentions on TV, etc.. They do not have much more of a presence than we do.

Looking at alexa.com and compete.com and comparing our 2 sites, I find that yes they have a slight advantage on us in traffic, reach, and a few other metrics, but here is the difference: we have done it without spending more than $500, vs. they are clearly dropping hard $ on getting the word out.

I think their play is more about getting on the radar of the investment crowd, then building their business. Which makes sense cause they just pulled down some cash.

Maybe it is 2 ways to the same end.

I am also likely consoling myself right now, knowing that without spending any real money, on a razor thin budget, we have built a platform/system that can hang with the “cool kids with money”

And here we are now looking for money ourselves. Yet with an injection of cash, I still think I will play the role of the sleeper. Let the other guy spend money saying how good his service is, I will spend the money on making my service better., and so far it seems to be working. All stats are trending positive, more first time traffic, more repeat traffic, more pageviews, more time on site; week after week after week, and still my only cost is servers and labor.

My ode to Rocco Deluca and the Burden

This band is sick, this guys guitar playing is sick.. Sean tierney is good, but this guy is rock a god. Only downside is their radio cuts do not do them justice.. this is a band you have to see live (which i haven’t yet, in person). Dirty dirty dirty sound.He just kills in this one.. YouTube Preview ImageCatch this guitar solo around 5:00 min YouTube Preview ImageYouTube Preview Image  

Andrew Keen is a Tool

Thats right I said it.  I first heard about this guy when reading someone else’s blog, then I saw him the other day on Steven Colbert, and must say this guy is a true blowhard.

Thats all I am going to say, no need to waste bandwidth on him.

Open head, stir, and blog

It’s been a pretty crazy summer for myself.. people ask me what I have been up to and how things are going, I rarely deviate from my standard answers: “Fantastic”, “Another day another dollar”, “Great”, etc. The answers seem pretty plain and un-descriptive. But I choose them on purpose for a couple reasons.

  • Nobody “really” cares what you are doing and are asking just to be polite
  • If they do care the certainly don’t want you to “throw-up” on them
  • By stating my position as positive, regardless of the details, it further reinforces my reality of things being good, great, fantastic – and the business(s) doing well: making money.

Well there is certainly more to it than that.. so I present to the world some more details…

Our main business, obuweb, is chugging right along doing it’s thing. About 6-8 months ago we (Sally and I) made the decision to steer the company away from hardcore client services and more into internal app development. We do enjoy working with clients, but gain quite a bit more satisfaction working on our own stuff. I had the idea way back when I found obu (2003), to build a company/brand in which I could leverage the assets (human and dollars) to build other web businesses. And to that end we have intentionally kept the client list small these last few months, and have been directing our energy towards bestpartyever.com and flare9.com.

Also we recently segmented the SEO services provided by obu and moved them into more of a stand alone operation at obusearch.com. This was a business strategy decision as SEO is a very different animal than client service based web design.

Also we have been approached a few times in the last few months by other entities looking to acquire obuweb. This is fine by us as it is in line with our exit strategy, but we have really yet to receive any sort of offer/proposal that makes real sense to us. It is really hard to contemplate letting something go that you have have lived for the last 4-5 years, My identity seems to be a little wrapped up in the brand. Also the potential suitors have not been what I would call avant garde, in that they don’t quite really “get” what the web really is and where it is going…

BestPartyEver.com is in a very interesting place in that we are getting ready to push a new version live. Whats there currently works, and our seo marketing REALLY works, but it is all just the tip of the iceberg for what we have planned. Sally is considering seeking a small angel round to move things along faster.. but has not 100% decided if that is the best course. Will be interesting to see what happens in the next 5 months..

I also re-launched the development blog for bestpartyever.com to document the process as well as provide some glimpses of things to come. It is always a good idea to try and engage the tech crowd and early adopters, “prime the pump” as David Daniels says.

Flare9.com is in an interesting space.. I think our initial plan of going to other design shops and pushing flare9 as a alternative to doing the low-cost/low-yield websites themselves is not where the money it at. Everyone we have spoken to likes the system but has expressed interest in white-labeling it, in that they want their own branded flare9 solution. So that is the direction we are going with it. The core is just so flexible that doing so makes sense, and if that is what your customer wants, then why not.

It is making some money with a dozen or so users on it, but nowhere where it should be. Mostly due to the lack of energy I have put behind it in promoting it..

Focus: This has been my biggest hurdle of late. I have so many projects and interests going on that none of them seem to get the attention they need. This is pretty much related to capital resources on hand.. anyone have a few $million they want to provide.. I got some money makers…

pete.jpgPete the Dog.. Pete is our Dalmatian who is now getting close to 11 years old.. This dog has more personality than 80% of the people I meet. He’s is slowing down and I am beginning to come to grips with the fact we only have a few more years left with him. Sally and I joke about stuffing him in some interesting position and keeping him around the house.

My Grandparents: they are getting old. My Nana on my moms side is 92 or something.. and as feisty as she is, unfortunately the years are getting to her.. My sister says she is has early stage alzheimer’s. My grandpa on my dad’s side, his health is also starting to go with bad kidneys. I guess the end is inevitable for everyone.. here is a quote from one of my favorite cheesy movies (Talladega nights) “With advances in modern medicine and my high level of income there is no reason why I shouldn’t live to be 200, 250..”

We have been trying to sell our house for quite a few months now. As most people know that market in PHX is “interesting” at this time. We want to move back to Scottsdale, closer to the office, and closer to the business community. We love our house and our neighborhood but I personally think we took ourselves “out of the action” by moving to a bedroom community in the burbs before we had kids, and before we were even 30. I feel like we gotta be in the scene, and in the action.

I have not been pursing much in the way of real estate investing as it just takes up a good chunk time to research everything, and I feel my time is better focused on our other projects

Racing.. Man this is my new drug. In high school/early college is was snowboarding, in late college it was Rugby.. now I am absolutely addicted to driving really really fast.. I cant get enough of it. It is a daily battle not to run around and drop $$$ on the bigger turbo, or grippier tires, or some other item that will make the audi go faster. I am telling myself to hold off as there will be plenty of time to for this over the next 40 years.. and it will be even more fun as I got more free time and a fatter wallet to indulge myself with.

Life goals.. I decided to drink the kool-aid and picked up a moleskin to keep track of personal thoughts a bit better. Seems everyday I have some new idea or 15 that should be written down. When I was 25 I set a goal to “retire” at 35 with at least a $10 million net-worth. I got 5.5 years to go and even though I have and are continuing to make some HUGE strides in that direction.. I feel like I have to turn it up if I am to get there by 35. Getting there is no longer good enough for me, I want to arrive in style.. $100 million is the number I am focused on now.

I want to get all this work stuff out of the way while I am young and have the energy to do it.. I see myself and Sally “retired” in a few years and starting a family, traveling, and focusing onto our primary goal of helping people and especially helping kids. What good is all that money of you don’t help people with it. Speaking of which, I think it is getting close to the yearly MDA charity thing obuweb does every year.

Personal development: Take a long look at yourself 10 years ago.. and take another long look at yourself today.. did you grow as much as you wanted to?

I have been on mission the last 5 years (started with reading a Rich Dad Poor Dad book) to “get my head out of my ass” as one could say. I can report that I have successfully extricated my cranium but there are still days that it just seems impossible to get out of my own way. So I have gone back to the fundementals and have been listening to some personal development CD’s during the long drive to and from the office… this week it was Tony Robbins, yea that guy..

And I have to say that one of the coolest things I have come accross this year was “What the Bleep!?, down the rabbit hole“. Talk about a mindf*ck.. great stuff in that movie.

I think thats enough of a brain dump… time to go wash the car.

TechCrunch Party in Palo Alto/Menlo Park

Sean Tierney from jumpbox invited me to attend a party hosted by TechCrunch. So I went, and had a good time. Here are some photos other people took.

Joshua Strebel and Robert Scoble at Techcrnch party

Me and Robert Scoble.. taken by Dave Winer. Looks like I crashed a picture not meant to be of me :) I did talk to Scoble for a few minutes prior to this photo.

Francine Hardway

Sean Tierney and me (mouth full of spring rolls) plotting a coup.

Kimbro earning some lunch money

There is a picture of Josh Knowles and me in this gallery… will be posted late saturday I guess.

I was wandering around in pursuit of another beer and ran into a guy wearing a members only jacket. Turned out it was Alex Tew, the million dollar home page guy. What insued is now stuff of legend.

It was cool seeing Shanti Braford there, and meeting a ton of other people in the field. Was a good time, and great execuse to visit the area for the first time. Had I planned it better I would be watching the Grand Prix in downtown San Jose right now rather than blogging from the airport. All in all a good time.

Update: Shanti tells it how it is here.